Implementing A/B testing with ASP.NET MVC backend and Google Analytics reporting tools
A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better - sells more products or signs up more users or whatever other goal you are optimizing for.
You compare two versions of your page (let's call them A and B) by showing version A to some visitors and version B to other visitors. Both pages usually run in parallel (at the same time). Those visitors who see version A should never